THE CAPSON BLOG

Birth plans are documents that expectant mothers can prepare to explain their preferences to their medical caretakers. These plans can outline what mothers want for various aspects of the birth process, such as pain management and labor positions.

Birth plans are designed to help parents think through the various aspects of the birth process before labor begins. This pushes them to understand various procedures and what can go wrong, helping them become emotionally and psychologically ready. It also...

Outsourcing, the strategy of contracting out tasks to external professionals, is growing more prominent everywhere in the market. Once, outsourcing was limited to things like call centers and database management. Over the last fifteen years, however, other activities such as marketing are being outsourced. The healthcare industry is no exception.

Healthcare marketing itself is a relatively recent field. It rose to prominence in the 1970s, long after other sectors began to aggressively use marketing. This...

Our recent guide about how EHRs and EMRs can increase your malpractice risk came with a slew of opinions on the subject. Your voices were heard and we've looked deeper into the problem with these systems.

With the implementation of EMRs and EHRs, doctors are spending more of their time typing symptoms onto a tablet instead of actually speaking and looking at the patient in front of them. Physicians all over the country, including our facebook followers, have expressed their disdain for the systems. They...

At some point, you’ll be confronted by the one decision all physicians must make -- should you start your own practice or join the staff of a hospital? In other words, do you want to be your own boss and be an entrepreneur, or become an employee of a large corporation? As with any decision, there are pros and cons for both choices.

It’s interesting to note that the trend has started shifting from physicians owning their practice to becoming employees. In fact, a 2017 study conducted by the AMA revealed...

As 2017 comes to a close, we all make personal resolutions. But what about professional resolutions designed to ensure a prosperous, productive and stress-free new year? For solo and small practice physicians, specific resolutions could lay the groundwork for a year of unparalleled success. But choosing not to prepare for the inevitable pitfalls all practices face could result in a year of financial and legal headaches. The truth is that it’s not a matter of “if” a physician will face a professional...