Outsourcing, the strategy of contracting out tasks to external professionals, is growing more prominent everywhere in the market. Once, outsourcing was limited to things like call centers and database management. Over the last fifteen years, however, other activities such as marketing are being outsourced. The healthcare industry is no exception.
Healthcare marketing itself is a relatively recent field. It rose to prominence in the 1970s, long after other sectors began to aggressively use marketing. This...Read More